The new luxury D&G Flagship Store, designed by Japanese architecture firm Curiosity, located in Via Monte Napoleone in the centre of Milan, is revolutionizing the new Retail network. The concept store era, with just one exhibition format in the whole world comes to its end, and gives way to a new approach in which emotion, comparison, diversity and exchange merge by entrusting internationally renowned architects to interpret the spirit of the place (area). The space is a fusion between the Baroque and the linear simplicity of modernism, where the colour Green – symbol of the regeneration of life – predominates in all its variations. The choice of materials is extremely elegant: the Turtle Green granite, the precious Persian Green Onyx and the Basaltina lava stone used masterfully for floors, walls and ceilings. The imposing staircase completely covered with marble becomes the link between the various floors. The Elm root wood by contrast encapsulates strength and stability.